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      <image:title>Insights - Case study: Enhancing employee engagement and communication at Shell Real Estate - Make it stand out</image:title>
      <image:caption>The Gathering Effect Model © 2025 Lindsey Caplan. All rights reserved</image:caption>
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    <loc>https://www.gatheringeffect.com/insights/6-engagement-lessons-from-steve-carells-commencement-speech</loc>
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    <lastmod>2025-06-30</lastmod>
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      <image:title>Insights - 6 Engagement Lessons from Steve Carell - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gatheringeffect.com/insights/how-to-open-your-gathering</loc>
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    <lastmod>2025-06-17</lastmod>
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      <image:title>Insights - How to open your gathering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.gatheringeffect.com/insights/threeshifts-makeallhands-work</loc>
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    <lastmod>2025-06-17</lastmod>
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      <image:title>Insights - The 3 Shifts That Make All-Hands Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/movearoom-influence-8bgbh</loc>
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    <lastmod>2025-06-27</lastmod>
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      <image:title>Insights - The 5 Conditions You Need to Move a Room - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/case-study-offsite-design</loc>
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    <priority>0.5</priority>
    <lastmod>2025-04-28</lastmod>
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      <image:title>Insights - Maximizing Your Offsite: A Case Study in Strategic Gathering Design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/from-concerts-to-corporations-how-taylor-swift-inspires-effective-engagement-and-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
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      <image:title>Insights - From Concerts to Corporations: How Taylor Swift Inspires Effective Engagement and Change</image:title>
    </image:image>
    <image:image>
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      <image:title>Insights - From Concerts to Corporations: How Taylor Swift Inspires Effective Engagement and Change</image:title>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/scaling-your-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1603834655651-PX83MA07X8RRYJLEPF01/unnamed+%281%29.jpg</image:loc>
      <image:title>Insights - Scaling Your Content: Mastering the Shift from One-on-One to One-to-Many - Engaged gatherings are done with you and about you</image:title>
      <image:caption>When you think about the gatherings that most stand out in your mind, they probably fall in the engaged quadrant. Whether or not you were required to be there as an audience member, the gatherer pulled you in by creating an environment where you felt as if you were an integral part of whatever was happening on stage, on the screen, or behind the podium. Whether or not the content was created specifically for your crowd at that particular moment, it felt personal. In other words, there was a sense that the gathering was being created with you and efforts were made to make it about you.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Insights - Scaling Your Content: Mastering the Shift from One-on-One to One-to-Many - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-bring-your-organization-together-around-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/78b4a18e-09ed-4a0d-9eaf-cc3b60b332e0/Model+%286%29.png</image:loc>
      <image:title>Insights - How to bring your organization together around change - Make it stand out</image:title>
      <image:caption>The Gathering Effect model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/35bcd4e6-5424-49f5-b220-bba0f43c93fe/5+conditions+of+change.png</image:loc>
      <image:title>Insights - How to bring your organization together around change - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/five-ways-to-boost-adoption-and-attendance</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:title>Insights - 5 ways to boost adoption and attendance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/c89ceff3-7a06-42bc-b228-2c4e082bdab2/unnamed.jpeg</image:loc>
      <image:title>Insights - 5 ways to boost adoption and attendance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/91a2457c-caa3-41c7-a014-721b09c27b80/comms+checklist_the_gathering_effect.png</image:loc>
      <image:title>Insights - 5 ways to boost adoption and attendance</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/4a08dc50-3319-4669-b200-8d34a966d43b/Playful+Blobs+Daily+Agenda+Slide.jpg</image:loc>
      <image:title>Insights - 5 ways to boost adoption and attendance - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-hire-a-facilitator</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/15361a02-f322-448b-8102-2e83980fff52/Bright+Colorful+Playful+Funny+Donuts+Food+Circle+Logo.png</image:loc>
      <image:title>Insights - How to maximize the impact of hiring a facilitator - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/339bf5ac-3765-43a6-8571-48b3b3e6d225/the-tonight-show-starring-jimmy-fallon-1861.jpeg</image:loc>
      <image:title>Insights - How to maximize the impact of hiring a facilitator - What facilitators can learn from Jimmy Fallon</image:title>
      <image:caption>How do you establish trust and safety when addressing a room? Take a cue from Jimmy Fallon's debut as The Tonight Show host. While hosting and facilitating differ, Fallon's approach offers valuable lessons: Making intentions clear: Fallon openly shared his show's structure and what to expect each night, fostering familiarity and routine. Personal connection: Fallon's autobiographical disclosure—introducing himself, his team, and sharing personal anecdotes—built rapport and authenticity. These techniques, akin to those used by effective facilitators, create a safe and engaging learning environment. As Dr. Stephen Brookfield suggests, autobiographical disclosure can expedite the connection with learners, easing them into the learning process. Reflect on moments of comfort in learning environments; chances are, facilitators employed similar strategies.</image:caption>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-increase-connection-at-your-gatherings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/061d4888-f9a4-4103-8038-d92b348a9aaf/Screen+Shot+2023-12-14+at+1.37.17+PM.png</image:loc>
      <image:title>Insights - How to increase connection at your gathering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/e1008095-423b-48fd-af5c-4a80b3e29eb4/projectrunway-s20-aftershow-logo-show-tile-1920x1080.jpeg</image:loc>
      <image:title>Insights - How to increase connection at your gathering - 2) Use After Shows</image:title>
      <image:caption>Many of us are familiar with the concept of an after-show. When the credits roll on our favorite show, we tune into the after-show for extra discussion and insight. But these after-shows do more than just give us bonus content - they help personalize the experience and increase our connection to what we just consumed. They don’t just give us more, then give us more meaning. These smaller and more intimate gatherings also allow employees time to process and debrief more comfortably.</image:caption>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/top-tips-to-elevate-employee-programs</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/4a08dc50-3319-4669-b200-8d34a966d43b/Playful+Blobs+Daily+Agenda+Slide.jpg</image:loc>
      <image:title>Insights - Top tips to elevate employee programs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-run-an-employee-focus-group-for-effective-organizational-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/d273d969-a093-483d-9296-bef9d465729f/Values+input+Agenda+-+The+Gathering+Effect+%283%29.png</image:loc>
      <image:title>Insights - How to run an employee focus group - How to run a Values Input Session</image:title>
      <image:caption>Changing or creating company values? Consider this: move away from organization-wide surveys Instead of surveying the entire organization about what the values should be, it is more effective to use a core group of employees to strengthen and test the relevance of the current set of values or proposed changes. This approach acknowledges that determining values is ultimately a leadership decision. By involving a representative group of employees, you can gather valuable insights and ensure buy-in from influential individuals.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/fc440ea5-60d8-4af4-9bcc-ef06b8bff423/Values+script+for+CEO+-+The+Gathering+Effect.jpg</image:loc>
      <image:title>Insights - How to run an employee focus group - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/4-employee-communication-mistakes-to-avoid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/5f82a402-fed7-4040-a28b-28301d28f3c1/1682443188393.jpeg</image:loc>
      <image:title>Insights - 4 employee communication mistakes to avoid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-activate-and-operationalize-your-core-values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-05-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1467b8f3-c3f3-4dfa-b14b-7544304cd647/Neutral+and+Pastel+Modern+Professional+Cleaning+Checklist+%281%29.png</image:loc>
      <image:title>Insights - The ultimate checklist for operationalizing your company values - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/5565a8d9-29b7-40b9-9a90-b234e998fbf9/Black+and+White+Vocabulary+Printable+Worksheet+%283%29.jpg</image:loc>
      <image:title>Insights - The ultimate checklist for operationalizing your company values - Do you have a script for your CEO to introduce your new values?</image:title>
      <image:caption>It is said humans don’t resist change. They resist being changed.  The way we communicate change affects our employees’ motivation to join us in the change we seek. Ensure you have these elements of your values activation plan including a script and talk tracks for company leadership Change management and comms plan 1-3 rituals to embed values in We have real-life examples and data to introduce the values from We have values artifacts and assets We have pre-communicated values to people managers</image:caption>
    </image:image>
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  <url>
    <loc>https://www.gatheringeffect.com/insights/onboarding-case-study-how-to-increase-connection-and-productivity</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/68a1c618-ff92-4364-9c1a-958f9107b88b/comms+checklist+linkedin+%287%29.png</image:loc>
      <image:title>Insights - Case study: How to onboard employees to boost connection and productivity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/d654ec6c-e0f1-49f0-8246-be2f4d118a83/Three-Column+Table+Concept+Map+%2810%29.png</image:loc>
      <image:title>Insights - Case study: How to onboard employees to boost connection and productivity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/22fc8ead-1b90-4cc6-84f7-32ca8f50c71f/Blue+Minimalist+3+Stage+Diagram+Venn+Infographic+Graph+%283%29.jpg</image:loc>
      <image:title>Insights - Case study: How to onboard employees to boost connection and productivity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-measure-the-impact-of-your-gathering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/54e528f8-3142-438f-b667-3599681240fc/Screen+Shot+2023-01-26+at+11.12.23+AM.png</image:loc>
      <image:title>Insights - How to measure the impact of your gathering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/d442f649-ee8f-48cd-af8a-e44dee3c924d/Three-Column+Table+Concept+Map+%289%29.png</image:loc>
      <image:title>Insights - How to measure the impact of your gathering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/answers-to-your-most-frequently-asked-allhands-questions-part-two</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/eafe2485-24d0-4217-993c-2ede16281d8a/Engaging+%2811%29.png</image:loc>
      <image:title>Insights - Your most common All-Hands questions answered (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/8b7cd674-dc20-420e-8afa-d5ed79947f36/Screen+Shot+2022-12-09+at+2.36.35+PM.png</image:loc>
      <image:title>Insights - Your most common All-Hands questions answered (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/58335870-1dcf-4c47-936e-8a2946e96859/Screen+Shot+2022-12-09+at+2.38.44+PM.png</image:loc>
      <image:title>Insights - Your most common All-Hands questions answered (Part 2) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/answers-to-your-most-frequently-asked-allhands-questions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/d4a698c7-02ee-4346-8dc7-aeea054a4a78/Black+%26+Gray+Simple+This+Or+That+Instagram+Post+%283%29.png</image:loc>
      <image:title>Insights - Your most common All-Hands questions answered - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/4a08dc50-3319-4669-b200-8d34a966d43b/Playful+Blobs+Daily+Agenda+Slide.jpg</image:loc>
      <image:title>Insights - Your most common All-Hands questions answered - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/90a78a69-a7d5-4a5a-a10b-3d328d9257cc/Blue+Minimalist+3+Stage+Diagram+Venn+Infographic+Graph.jpg</image:loc>
      <image:title>Insights - Your most common All-Hands questions answered - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-create-your-first-offsite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/adbbe873-0e55-4ad2-b66e-5c34c2029777/Black+%26+Gray+Simple+This+Or+That+Instagram+Post+%282%29.png</image:loc>
      <image:title>Insights - How to create your first offsite - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/ece716de-4ee4-4494-bdd2-8a48bac1885d/Three-Column+Table+Concept+Map+%286%29.png</image:loc>
      <image:title>Insights - How to create your first offsite - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/ee12e2ce-f16c-4994-bf31-8f58e73642b6/Brown+Pastel+Flowchart+Diagram+Graph+Template+%281%29.png</image:loc>
      <image:title>Insights - How to create your first offsite - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/3-ways-to-get-the-most-out-of-hiring-a-keynote-or-guest-speaker-at-your-event</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/all-company-case-study-how-to-make-your-most-expensive-meeting-worth-it-nt87j</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/90a78a69-a7d5-4a5a-a10b-3d328d9257cc/Blue+Minimalist+3+Stage+Diagram+Venn+Infographic+Graph.jpg</image:loc>
      <image:title>Insights - Case Study: How Launch Darkly made their most expensive meeting worth it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/4a08dc50-3319-4669-b200-8d34a966d43b/Playful+Blobs+Daily+Agenda+Slide.jpg</image:loc>
      <image:title>Insights - Case Study: How Launch Darkly made their most expensive meeting worth it - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/four-agenda-pitfalls-to-avoid</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/22c49408-740e-4874-8690-8be5637a5567/Blue+Minimalist+3+Stage+Diagram+Venn+Infographic+Graph+%285%29.png</image:loc>
      <image:title>Insights - Four agenda pitfalls to avoid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/369a44a7-fda3-443f-9817-b702b0d91f06/Playful+Blobs+Daily+Agenda+Slide+%281%29.png</image:loc>
      <image:title>Insights - Four agenda pitfalls to avoid - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/six-steps-to-create-an-offsite-that-sticks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/ece716de-4ee4-4494-bdd2-8a48bac1885d/Three-Column+Table+Concept+Map+%286%29.png</image:loc>
      <image:title>Insights - Six steps to create an offsite that sticks - Make it stand out</image:title>
      <image:caption>Use The Gathering Effect model to clarify desired outcomes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/ffd3aae0-94c8-41f7-a9dd-319e789063bd/Old+way+vs+new+way+%283%29.png</image:loc>
      <image:title>Insights - Six steps to create an offsite that sticks - The Old vs. New Way of gathering</image:title>
      <image:caption>The value of offsites is less in the logistics and more in what’s said and done before, during, and after. A married couple can blame a failed marriage on their wedding venue, food, or decorations, but marriage success comes down to their commitment, trust, and how they work together to achieve their common goal.  When offsites don’t have the lasting impact we want we tend to blame the venue, the content, or the guest speaker. These are what I call ‘decorations’. None of this matters without the right foundation, our strategy.  Make the foundation (like clear objectives) your focus.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/4-steps-to-determine-if-you-need-a-gathering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-01</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/ee12e2ce-f16c-4994-bf31-8f58e73642b6/image-asset.png</image:loc>
      <image:title>Insights - 4 steps to determine if you need a gathering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/ece716de-4ee4-4494-bdd2-8a48bac1885d/image-asset.png</image:loc>
      <image:title>Insights - 4 steps to determine if you need a gathering - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-effectively-communicate-your-gatherings-kk2zx</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-10</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/a-case-study-how-to-activate-new-company-values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1615437175348-3TG95M2GOBFU78HYPVMJ/Model.png</image:loc>
      <image:title>Insights - Case study: How to activate new company values</image:title>
      <image:caption>The Gathering Effect model shows us the world of gathering and organizational change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/570c4bdc-41e3-4bbd-864a-b4869cc3e4d8/Model-NOC__w+needle-engage+%281%29.jpg</image:loc>
      <image:title>Insights - Case study: How to activate new company values</image:title>
      <image:caption>Credit Karma wanted their gathering to lead to engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/3a60dc2f-8dd1-4ce4-8ead-69060ac475b1/Model_half+labeled_push.jpg</image:loc>
      <image:title>Insights - Case study: How to activate new company values</image:title>
      <image:caption>We diagnosed the first values launch as comply and inform. Now, the organization was able to see the gap and a clear path to go next.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/e8038c6e-f71b-4394-9730-1bebf37042de/Screen+Shot+2022-02-08+at+6.14.21+PM.png</image:loc>
      <image:title>Insights - Case study: How to activate new company values - Make it stand out</image:title>
      <image:caption>Creating engagement comes from the conditions you create instead of just the content you share.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-motivate-attendance-without-making-it-mandatory</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/02254544-bb22-4c2c-89d2-4fb428396d0e/Schitts-Creek-Rose-Family-Lost-Fortune.jpeg</image:loc>
      <image:title>Insights - How to motivate attendance without making it mandatory - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-pivot-your-in-person-gathering-to-remote-in-one-week</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/e3eaa040-38fd-4fab-8c15-d099d921da3a/0_GDN1IqrfrHqugWej.png</image:loc>
      <image:title>Insights - How to pivot your in-person gathering to remote in 1 week - Make it stand out</image:title>
      <image:caption>An example of gathering housekeeping from Event Marketing Firm, Splash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/c6676e62-601f-44b4-a359-e93755327133/original.jpeg</image:loc>
      <image:title>Insights - How to pivot your in-person gathering to remote in 1 week - Audience reactions, like these from a recent episode of Saturday night live, teach us how to feel about the material being shared.</image:title>
      <image:caption>Audience reactions teach us how to feel about something</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-pivot-your-in-person-gathering-to-remote-in-24-hours</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/630a95ab-fadf-4e04-816f-ffce23a03581/Screen+Shot+2021-12-21+at+3.12.27+PM.png</image:loc>
      <image:title>Insights - How to pivot your in-person gathering to remote in 24 hours - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/what-broadway-can-teach-us-about-making-change-stick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-06-09</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/stuffing-the-suitcase-why-the-shelf-life-of-your-gathering-is-short-lived</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/what-were-missing-about-why-we-gather</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1628731850243-33IQRN38J6T73OEJXDCY/GatheringEffect_coreconcepts.jpg</image:loc>
      <image:title>Insights - What we’re missing about why we gather - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/a-case-study-why-some-gatherings-are-efficient-but-ineffective</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1615437175348-3TG95M2GOBFU78HYPVMJ/Model.png</image:loc>
      <image:title>Insights - Town Hall case study: Why some gatherings are efficient but ineffective</image:title>
      <image:caption>The Gathering Effect model shows us the world of gathering and organizational change</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1615437620252-5MP540A7I8OTWUZOBWJC/Model-NOC-partial+labels-coral_engage.png</image:loc>
      <image:title>Insights - Town Hall case study: Why some gatherings are efficient but ineffective</image:title>
      <image:caption>Olivia wanted her gathering to lead to engagement</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1615437730380-XPV4NWPXPBOQQAC0CV8X/Model_half+labeled_push.png</image:loc>
      <image:title>Insights - Town Hall case study: Why some gatherings are efficient but ineffective</image:title>
      <image:caption>We diagnosed Olivia’s gathering as comply and inform. Now she was able to see the gap and a clear path of where to go next.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-create-webinars-you-want-to-attend</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/what-we-learned-from-a-year-of-gathering-virtually</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/5545ed43-c844-4e09-a696-53469a1d4cda/Production+vs+consumption.png</image:loc>
      <image:title>Insights - What we learned from a year of gathering virtually</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-pull-instead-of-push-company-changes</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1603832695010-JWLKL1OE1PA4JHDMSNR2/unnamed+%282%29.jpg</image:loc>
      <image:title>Insights - How to pull instead of push company changes - The Gathering Effect model</image:title>
      <image:caption>Change (and the gatherings we use to communicate them) fall on 2 spectrums. Different choices lead to different effects, depending on the change we’re after.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/three-reasons-why-your-gathering-doesnt-stick</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/misconceptions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1603834655651-PX83MA07X8RRYJLEPF01/unnamed+%281%29.jpg</image:loc>
      <image:title>Insights - Two misconceptions that prevent change from sticking</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/how-to-create-gatherings-that-scale</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1622651724139-38D4GHMVE2BSA1WTORGP/Model-NOC+%282%29.png</image:loc>
      <image:title>Insights - New Hire Orientation case study: How to create gatherings that scale</image:title>
      <image:caption>The Gathering Effect Model</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1600580669532-VQKGNW8P25Y6I29MHMDU/image0+%282%29.jpeg</image:loc>
      <image:title>Insights - New Hire Orientation case study: How to create gatherings that scale</image:title>
      <image:caption>A common gathering challenge explained</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1630605552270-GB2R8UGI7MI6Y2UH5LHL/Model-NOC__w+needle-engage.png</image:loc>
      <image:title>Insights - New Hire Orientation case study: How to create gatherings that scale - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/5-things-to-watch-for-to-determine-the-success-of-your-gatherings</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-31</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/fun-but-fleeting</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ee3d78d0849ed27cbcf5fed/1687cfb4-0da2-4fda-a854-efc673ed0249/unsplash-image-fRGYJ4H9Um4.jpg</image:loc>
      <image:title>Insights - Why your gathering is fun but fleeting - Several months into hosting the Late Show with Stephen Colbert, the host could tell something was missing. His nightly monologue seemed to miss the mark. So, he started to pepper in not just the facts of the day but how he felt about them. Colbert learned it wasn’t just the content people tuned in to hear. They wanted to know how he felt about it. Chances are the audience was feeling it too. This small shift helped destroy the distance between himself and his audience and invited in a stronger emotional connection. He could now share the message with the audience instead of to them.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/3-keys-to-creating-content-that-connects</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/hannah-gadsbys-60-minute-magic-trick-what-comedians-can-teach-us-about-creating-lasting-change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-01-06</lastmod>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/organizational+change</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/Town+Hall</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/virtual+gathering</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/Manager+Development</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/Offsite</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/New+Hire+Orientation</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/communication</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://www.gatheringeffect.com/insights/category/Company+Values</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
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