Engage
You move people by making the work feel personal, relevant, and shared.
You don’t communicate at a group. You create a moment with them. Your influence comes from clarity + emotional resonance, and people feel it. Your style creates ownership, emotional connection, and momentum — the ingredients of real change.
Your strengths and watch-outs
You’re strongest when influence requires:
Building genuine buy-in, not just compliance
Turning audiences into participants
Making complex ideas feel intuitive and human
Helping people see themselves in the change
Guiding groups toward action through clarity, energy, and emotional truth
Watch-outs for this style:
Over-adapting your message for different individuals or groups
Creating a level of interpersonal magic that others can’t easily replicate (making your impact hard to scale)
Carrying the emotional load for the group
The Four Ways to Move a Group
Every attempt to influence a group creates one of four effects.
Your dominant style is Engage, but each outcome serves a different purpose depending on what you’re trying to achieve
Compliance
The required response.
Asks: Did they do it?
Push + One-Size
Goal: Get people to complete a required action.
Inform
The understood response.
Asks: Did they understand it?
Push + Personalized
Goal: Build clarity and understanding.
Entertain
The delighted response.
Asks: Did they enjoy it?
Pull + One-Size
Goal: Capture attention or delight in the moment.
Engage
The changed response.
Asks: Did it affect them enough to change what they do next?
Pull + Personalized
Goal: Create ownership, behavior change, and buy-in.