Entertain
You’re exceptional at pulling people in.
Your influence comes from energy, presence, and emotional resonance — the kind of spark that makes people sit up, tune in, and actually want to listen. Your style shines when the goal is attention, energy, or momentum. Your opportunity is learning to turn that moment into movement.
Your strengths and watch-outs
You’re strongest when influence requires:
Creating emotional resonance quickly
Bringing energy, momentum, and presence to the room
Making people feel something — curiosity, excitement, possibility
Drawing groups in through story, tone, or experience
Helping people connect to why something matters
Watch-outs for this style include:
An experience that’s memorable… but not always actionable
Moments that spark emotion but don’t translate into follow-through
Relying on charm or presence instead of clarity or structure
A message that feels inspiring, but not personal or specific enough to drive change
The Four Ways to Move a Group
Every attempt to influence a group creates one of four effects.
Your dominant style is Entertain, but each outcome serves a different purpose depending on what you’re trying to achieve
Compliance
The required response.
Asks: Did they do it?
Push + One-Size
Goal: Get people to complete a required action.
Inform
The understood response.
Asks: Did they understand it?
Push + Personalized
Goal: Build clarity and understanding.
Entertain
The delighted response.
Asks: Did they enjoy it?
Pull + One-Size
Goal: Capture attention or delight in the moment.
Engage
The changed response.
Asks: Did it affect them enough to change what they do next?
Pull + Personalized
Goal: Create ownership, behavior change, and buy-in.