Inform

You help people understand.
Your influence comes from clarity, context, and well-structured explanation. When groups need to know what’s happening, why it matters, or how something works, you’re the person they listen to. Your opportunity is to shift from understanding to uptake.

Your strengths and watch-outs

You’re strongest when influence requires:

  • Bringing clarity to confusion

  • Providing relevant context groups genuinely need

  • Helping people “get the picture” without overwhelm

  • Communicating logic, rationale, and direction effectively

  • Making complex or abstract ideas accessible

Watch-outs for this style include:

  • Groups understand the message, but don’t feel it

  • The communication stays informative rather than motivating

  • People nod along… but don’t change what they do next

  • Too much explaining, not enough involvement or participation

The Four Ways to Move a Group

Every attempt to influence a group creates one of four effects.
Your dominant style is Inform, but each outcome serves a different purpose depending on what you’re trying to achieve

Compliance

The required response.
Asks: Did they do it?
Push + One-Size
Goal: Get people to complete a required action.

Inform

The understood response.
Asks: Did they understand it?
Push + Personalized
Goal: Build clarity and understanding.

Entertain

The delighted response.
Asks: Did they enjoy it?
Pull + One-Size
Goal: Capture attention or delight in the moment.

Engage

The changed response.
Asks: Did it affect them enough to change what they do next?
Pull + Personalized
Goal: Create ownership, behavior change, and buy-in.

Ready to Move Beyond Understanding?

If you want your team to not just “get it,” but act on it, I can help you design communication and programs that turn clarity into commitment.

Let's talk — book a quick 15-minute call